Public-facing showcase for the Klown brand and product line — narrative-led, motion-light, server-rendered.
A brand showcase needs to load in under a second and survive five years without maintenance. "No-code" site builders fail the first two and often miss the third. We wanted a site that just works.
Klown Vitrine is the opposite of a marketing promise: no gratuitous animation, no auto-rotating carousel, no pop-up. A homepage presenting the line, product subpages, a contact form. That's it. That's the point.
Everything is server-rendered. No hydration, no client router, no state manager. The only JS shipped is under 80 kB and only handles the contact form (validation + submission).
Images are AVIF with WebP fallback, lazy-loaded beyond the fold. Self-hosted fonts (Latin subset), font-display: swap. The result is a perfect Lighthouse 100 across the board — re-checked in CI on every PR. The site was archived after the engagement, but the pattern became the skeleton of every showcase site we've built since.
≤ 80 kB
SSR
0
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Klown Network